Ali Almasri is a master in the field of Arabic calligraphy and design, renowned for his innovative approach that harmonizes tradition with modernity.
His journey began in 2014 when he founded his type foundry, Abjad, marking the start of a remarkable career dedicated to the art and science of typography.
By 2020, Ali had expanded his creative pursuits with the establishment of a concept store, a sanctuary inspired by the captivating world of Arabic calligraphy and the rich visual culture of Islamic lands.
His entrepreneurial spirit also led to the co-founding of Wajha, a dynamic social design initiative, in 2012.
Ali's artistic philosophy is centered around creating objects and products that embody the essence of Arabic letters, crafting a unique identity through his work.
With a diverse academic background in industrial and graphic design, Ali's expertise spans engraving, traditional Arabic calligraphy, and the history of Islamic arts.
This multifaceted artist has traveled to various cities across the Arab world, sharing his insights through captivating lectures and instructive workshops.
His influence extends beyond borders, collaborating with international brands and organizations while serving as a trusted design consultant for several renowned design agencies.
Ali Almasri's mastery of calligraphy extends to a range of styles, including Naskh, Diwani, Muhaqqaq, and Thuluth.
He skillfully merges Japanese calligraphy tools, techniques, and papers with Arabic, particularly using Kozo paper, a traditional Japanese paper made from the fibers of the Kozo plant (Broussonetia papyrifera).
This paper is renowned for its strength, durability, and versatility, making it a popular choice for various art forms, including calligraphy and printmaking.
Among his notable creations is a series of handmade ukiyo-e, which translates to "pictures of the floating world," referring to the genre of art that emerged in Japan during the Edo period.
Using this technique, Almasri carved Arabic calligraphy onto Japanese woodblocks, producing a limited edition of exquisitely designed words.
In the picturesque setting of Amman, Jordan, Ali Almasri continues to weave his artistic tapestry, where innovation, tradition, and cultural heritage converge in a harmonious dance of creativity.
His work not only pays homage to the rich history of Arabic calligraphy but also pushes the boundaries of contemporary design, creating a legacy that resonates with art enthusiasts and design aficionados worldwide.
